Product Innovation

Should innovators trust their intuition more?

Woman blindfolded

A quick Google search churns up endless articles and blogs extolling the virtues of using instinct, intuition and gut feel for making better business decisions and being more innovative. In this article I pick apart what governs intuition and how to use it for better insight interpretations and marketing decisions. Where does intuition come from? Intuition isn’t a magical power, ...

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29 Innovation Activities for Your Next Ideation

I often get asked what activities a team should do in ideation to get better results and keep it fun. While there's a limitless list of possibilities that need to be tailored to each innovation challenge, I do have some favorites. Here are 29 that work and are adaptable to a variety of businesses and challenges.

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