Product Innovation

Small Business Revolution: Re-energize Brands and Market Research [podcast]

Small Busines sRevolution

Innovators and product managers need to think more strategically to expand their success – to become product masters. This is what executive teams want from their product managers, and this interview with my guest is a great case study for thinking strategically and reshaping an entire organization. What if you could create a new product that significantly increased the visibility ...

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Should innovators trust their intuition more?

Woman blindfolded

A quick Google search churns up endless articles and blogs extolling the virtues of using instinct, intuition and gut feel for making better business decisions and being more innovative. In this article I pick apart what governs intuition and how to use it for better insight interpretations and marketing decisions. Where does intuition come from? Intuition isn’t a magical power, ...

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