Product Innovation

Empowering Teams Through Metrics at Apple

Apple is an iconic brand noted for disruptive innovation. In the heat of the digital revolution that it helped spark, Apple’s products became a portfolio of increasingly complex and diverse offerings. At a crucial point in its growth, the company had to reign in its exuberance and created a disciplined, cross-company product development process. The challenge: the lack of a ...

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Thought Commerce™ – 3 Ways to Recognize It; Why You Should Care

Thought Commerce

“Thought.” Thought is epically powerful and hugely important. Tony Robbins, Bob Proctor, and before them, Napoleon Hill – all motivational rock stars – consistently drill into their audiences that NOTHING becomes a reality until or after it’s first a thought. Another variation on this idea is, “If you cannot conceive it, you cannot achieve it.” Both those expressions can seem ...

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3 Problems With Positioning Statements

The concept of positioning statements has been around for decades, however just because you know what positioning is, doesn’t mean you understand how to do it. The classic positioning statement is a fill-in-the blanks exercise where you create a single phrase that encapsulates what your offering is about relative to your competition. It usually looks something like this: There Are ...

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13 Plastic Packaging Alternatives

Why should brands care? Plastics is one of the biggest challenges the world is facing right now. Thanks to David Attenborough’s Blue Planet, consumers are suddenly aware of the thousands of tonnes of plastic filling the ocean. As plastic is so prolifically used, especially in packaging, brands are going to need to act quick to find plastic alternatives. In fact, ...

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The Opportunity Cost Of Not Innovating

It seems to be ingrained in businesses to ask, “what’s the cost?” when considering a new innovation, but rarely do they ask, “what’s the size of the opportunity we miss if we don’t do this?”.   Business history is unfortunately plagued with examples of companies that have paid a high price for not innovating. Such as AT&T missing the mobile ...

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The Eco Lux Trend – Is Your Brand Missing Out?

Like it or lump it, the “eco” market is not going anywhere. 66% of global consumers say they are willing to pay more for sustainable brands (Bain & Company). Despite global economic instability, last year the luxury market grew by 5% to an estimated €1.2 trillion globally (Bain). And Europe regained its place as the top region for luxury sales ...

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Ask “Should We” Not “Could We”

Desirability, Viability, Feasibility; the core tenets of Design Thinking, and oh, how the order matters! Every day, I work with engineers who are itching to build solutions to solve the problems they see. They love to create; in fact, you may say they were put on this earth for that very purpose. And then I come along, asking if they ...

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