Product Innovation

Design Innovation – The Fender Stratocaster

Real world product and service design brings together form and function in ways that emphasise product/service features so that they convert to real and perceived customer benefits. There is often a great deal of redundancy in the design process. For example, one of the key weaknesses of early electric guitars was the fact that the necks warped, causing them to ...

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Want To Manage Innovation? Let the Creators Create!

Innovative cross-functional teams in technology companies often depend on individuals with highly technical, specialized skills. They’re on the edge, extending their disciplines where they haven’t been before. Teams like this require upper management support that enables their success. It does not need micromanagement – or its opposite, chaotic management that is no better than neglect. What innovative product teams need ...

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Three Keys To Meeting The Challenge of Multi-Platform Product Development

Scenario: A technology company is creating a consumer electronics solution that involves hardware, software and web components. Three separate teams, located in different parts of the company’s facility, create three platforms. Each platform has its own development team, its own Program Manager and its own Project Manager. There are no clear and distinct processes for integrating these three elements until ...

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Ten Questions to Answer Before Using Social Tools for Product Innovation

Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known. But social media is also a tool for inbound marketing – for understanding the customer requirements that become inputs for ...

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How To Create a Strategic Planning Process for Innovation

Every innovative product begins as a concept in the mind of someone or some group of people. These concepts are the seeds of your company’s future growth. How is your company cultivating these seeds? How do companies manage this asset, the portfolio of product concepts, even before they enter the pipeline? In our experience, product portfolio management is a missing ...

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Innovating Swim Flippers with Jobs to be Done

“I want a pair of flippers for my birthday,” my 7-year-old announced today. “But, I am not actually into flippers.” This baffling statement came after a day at a friend’s backyard swimming pool where my daughter had her first-ever encounter with a pair of flippers. She spent several hours splashing around with them, evidently delighted. At supper that night she ...

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How Does Amazon Do It? Five Critical Factors That Explain Amazon’s Incredible Success

With Amazon edging towards becoming the world’s first trillion-dollar company, fresh attention is being paid to the factors that could derail its growth. The company slowed a bit this quarter, sending the stock down eleven percent. Nevertheless, this downtick should not distract from the reality that Amazon has emerged as the new model of innovation effectiveness. They are something new in ...

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Empowering Teams Through Metrics at Apple

Apple is an iconic brand noted for disruptive innovation. In the heat of the digital revolution that it helped spark, Apple’s products became a portfolio of increasingly complex and diverse offerings. At a crucial point in its growth, the company had to reign in its exuberance and created a disciplined, cross-company product development process. The challenge: the lack of a ...

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