marketing

Innovate Your Brand Experience to Stay Relevant

A brand is the external reflection of a company’s inside culture and core values. In order for a brand to stay relevant, be different and unique, it must reinvent itself continuously. If a company’s products or services don’t change the game regularly, they suddenly become a commodity, as unique and innovative they could have been at some point.

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Pepsi's Failure to Walk the Talk…and a BIF Biz Lesson

Pepsi Refresh failed because it had no relevance to the brand’s operations or heritage. Pepsi never earned that particular mission and therefore consumers saw little need to reward the company for its efforts. Contrast Business Innovation Factory (BIF), an organization that brings cutting edge innovation techniques to social initiatives, many of which are similar to those Pepsi Refresh sought to promote.

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But I’m in Marketing, How Can I Innovate?

The idea that we all have the potential to innovate and it is not a special skill only few possess is the topic of this post. I have spoken with many people who default to the idea that innovation is something only the smartest or most original can achieve. As such, they tend to limit their thinking about innovation to the big examples which are most often referenced such as the iPhone or Facebook...

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How Can a Competitor Launch an iPhone Before Apple?

We live in an amazing age. An era when barriers to entry and barriers to scale sometimes seem to decreasing faster than the size of semiconductors. If Moore's law states that the number of transistors per square inch doubles approximately every two years, what would you call the similar increase in speed to scale that has emerged over the past decade?

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