marketing

Don Draper is (Finally) Dead

David Bruel – Marketing, as we learned it, is dead.   We were Kings. I graduated from college in 2001. If you wanted to learn Marketing at that time, you had two options: join a consultancy firm or work in FMCG, ideally in the food industry. I had the privilege to be selected by one of the most admired companies ...

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Top 20 Innovation Articles of April 2019

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are April’s twenty most popular innovation posts: Jeff Bezos ...

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Top 20 Innovation Articles of March 2019

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are March’s twenty most popular innovation posts: The Most ...

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And the Oscar Goes to…

If technology can predict Oscar winners can it also predict your market? On days like this predictions abound. And most often those predictions come from the pundits, the ones “in the know.” But what if the real power of prediction is not in the opinions and the bias of pundits but in the data? One the most amazing things about ...

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Simple Formula That Explains Why Anyone Would Buy Your Invention

The following is taken from a course that I developed and currently teach at the Cox Graduate School of Business at the Southern Methodist University (SMU) in Dallas, Texas, named “Evaluating Entrepreneurial Opportunities” (CISB 6226) The subject of this article is the million (or 10 million, or 100 million, or a billion ) dollar question. Why would my target market ...

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Top 20 Innovation Articles of February 2019

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are February’s twenty most popular innovation posts: How Blockbuster, ...

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Ask, ‘Who benefits most from my innovation?’

Sony and Philips developed the Compact Disc (CD) which they launched in 1982.  It was originally designed to store and play music. It offered much higher quality of recording than vinyl records.  It later became used for data storage; it held far more data than most personal computer hard drives. Mickey Schulhof had joined Sony in 1974 as an engineer.  ...

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Using Behavioral Intelligence to Create the Website of Tomorrow

Behavioral Intelligence

Every organization wants to be a leader in their industry. One way to get there? Creating an innovative, user-friendly site that thrills your audience. If you’re like most organizations, you’ve used data to guide your website improvement efforts. Web analytics tools such as Google Analytics are powerful and provide essential information. However, that data only reveals half the story. This ...

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What you need is a Chief Culture Officer

Peter Drucker said that– business has two–and only two–basic functions: marketing and innovation. Well, your company probably already has a Chief Marketing Officer (CMO), and most likely a Chief Innovation Officer (CINO, to distinguish from your Chief Information Officer, CIO). So you have both Druckerian functions covered.   You may also have a Chief Strategy Officer (CSO). I served as ...

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