marketing

How NASA Used an Unforgettable Image to Brilliantly Communicate a Big Message

In Arthur C. Clarke’s classic Space Odyssey Sci-fi series a recurring theme is the presence of a large back monolith built by an ancient civilization. The monolith has transformational powers that alter the trajectory of humanity, starting with our ancient cave-dwelling ancestors and then following our evolution through the modern day and into the future. While the questions of who ...

Read More »

Real Reason Shoppers Are Not Returning

Malls are closing. Retail stores are fighting to stay afloat. Analysts expect that more than 6,000 stores will close in 2019. More than 40,000 employees are expected to be laid off. The blame is often cast on the new digital retail experience. Yes, the way a consumer shops is radically different than even just a few years ago, but consider ...

Read More »

Top 20 Innovation Articles of August 2019

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are August’s twenty most popular innovation posts: The Most ...

Read More »

How Behavioral Economics is Killing Innovation

When my daughter Maya was in middle school, she decided to repeat a behavioral economics experiment featured in Dan Ariely’s book Predictably Irrational for her science project. In her experiment, she offered participants from the control group two options. Facebook access, she suggested, was going to cost money. It would cost $5 a month to access Facebook through your phone only, and ...

Read More »

Top 20 Innovation Articles of July 2019

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are July’s twenty most popular innovation posts: Materials Science ...

Read More »

Top 20 Innovation Articles of June 2019

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are June’s twenty most popular innovation posts: Harvard Study ...

Read More »

Top 20 Innovation Articles of May 2019

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are May’s twenty most popular innovation posts: These Are ...

Read More »

Don Draper is (Finally) Dead

David Bruel – Marketing, as we learned it, is dead.   We were Kings. I graduated from college in 2001. If you wanted to learn Marketing at that time, you had two options: join a consultancy firm or work in FMCG, ideally in the food industry. I had the privilege to be selected by one of the most admired companies ...

Read More »