marketing

Ask, ‘Who benefits most from my innovation?’

Sony and Philips developed the Compact Disc (CD) which they launched in 1982.  It was originally designed to store and play music. It offered much higher quality of recording than vinyl records.  It later became used for data storage; it held far more data than most personal computer hard drives. Mickey Schulhof had joined Sony in 1974 as an engineer.  ...

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Using Behavioral Intelligence to Create the Website of Tomorrow

Behavioral Intelligence

Every organization wants to be a leader in their industry. One way to get there? Creating an innovative, user-friendly site that thrills your audience. If you’re like most organizations, you’ve used data to guide your website improvement efforts. Web analytics tools such as Google Analytics are powerful and provide essential information. However, that data only reveals half the story. This ...

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What you need is a Chief Culture Officer

Peter Drucker said that– business has two–and only two–basic functions: marketing and innovation. Well, your company probably already has a Chief Marketing Officer (CMO), and most likely a Chief Innovation Officer (CINO, to distinguish from your Chief Information Officer, CIO). So you have both Druckerian functions covered.   You may also have a Chief Strategy Officer (CSO). I served as ...

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Top 20 Innovation Articles of January 2019

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are January’s twenty most popular innovation posts: Top 100 ...

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Conscious Innovation

Readers of this column understand how the role of business itself is morphing. Technology has met customer preference and disrupted many categories. Think of Airbnb, Lyft and Uber, as well as UberEats. Look at the unimaginable growth of Apple and Amazon. Examine, too the function of innovation as a formal discipline and the rise of Conscious Capitalism. Here is what ...

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Top 100 Innovation Articles of 2018

Building upon the success of Braden Kelley’s Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2018 was our seventh full year of operations. To celebrate we’ve pulled together the Top 100 Innovation Articles of 2018 from our archive of nearly 7,500 innovation-related articles from more than 400 contributing authors. Click the link if you missed the ...

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Top 20 Innovation Articles of December 2018

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are December’s twenty most popular innovation posts: Top 5 ...

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