Inspiration

Product Development Process Lessons from BOSE’s Innovations

I had the good fortune to work with Dr. Amar Bose and with the great company he founded. I helped to bring into the world two blockbuster products – BOSE’s Noise-Cancelling Headphones and the BOSE® Wave® Music System. Here are seven product development process lessons learned from our experience creating products enjoyed by millions of customers. Lesson #1: Noise-Cancelling Headphones Were Not ...

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5 ways you are limiting your capacity for innovation

5 Barriers To Disrupting Your Own Marketplace

Every company wants to disrupt their market or category. But most game changers tend to be new entrants from other categories, entrepreneurs or small, regional, niche players. It is rare for established brands and companies to to truly upset the apple cart and upend their competition. Why do big companies find it so difficult to develop a new product/service or a business model that is a radical ...

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