Innovation Teaching Story

A Fundamental Principle of Value Creation

The photo below illustrates one of the most fundamental principles of value creation. Have a look: The owner has bought a ‘cat tree’. This would be splendid, but the cat prefers sitting on the cardboard box! Of course, the cat tree is not for the cat at all. It’s for the owner. I doubt the cat appreciates the paw-shaped seat ...

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What does good REALLY look like?

Manchester, 1955. The table tennis club has four tables. Beginners start at Table Four, down on the right. If you win, you move left. At Table One, the winner stays on. Anyone can find a game at the club, but the standard at Table One is high –those players are junior championship contenders: young, fit, serious about their equipment, dressed ...

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Uncover Your Customers’ Dreams

I had been offering coach training for 25 years before I finally decided to ask my alumni why they came to me. I was facing a decision to invest in certification and wanted to know if it would make a difference. I found that my customers could easily get traditional training elsewhere. What made them come to me was: Personal ...

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The Tyranny of Key Accounts

Why They’re Not Always a Good Thing Abstract In this article, Gerry Katz discusses one of the most common traps in all of New Product Development:  the conflict between responsiveness to your biggest and most important customers versus the need to address the wider needs of the market-at-large.   Katz observes that, in too many cases, companies’ product development pipelines are ...

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#NewYears2019 Innovation Excellence Ranks the Top 10 Innovative COO’s on Social Media

Success in the world of work today is, as always, tied to the indelible link between talent, brand and innovation. What has changed and continues to evolve is the opportunity for savvy leaders to optimize their passion and their work on social channels. Innovation Excellence, likes to recognize the Top Ten Innovative – as in most engaged and engaging – ...

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How Does Amazon Do It? Five Critical Factors That Explain Amazon’s Incredible Success

With Amazon edging towards becoming the world’s first trillion-dollar company, fresh attention is being paid to the factors that could derail its growth. The company slowed a bit this quarter, sending the stock down eleven percent. Nevertheless, this downtick should not distract from the reality that Amazon has emerged as the new model of innovation effectiveness. They are something new in ...

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Product Development Process Lessons from BOSE’s Innovations

I had the good fortune to work with Dr. Amar Bose and with the great company he founded. I helped to bring into the world two blockbuster products – BOSE’s Noise-Cancelling Headphones and the BOSE® Wave® Music System. Here are seven product development process lessons learned from our experience creating products enjoyed by millions of customers. Lesson #1: Noise-Cancelling Headphones Were Not ...

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Managing Business Growth Through Innovation

Innovation Excellence

Business growth is great, right? Seeing your company develop and evolve into something bigger and better is the goal of every entrepreneur, and I’m the same as everyone else in this case. However, as I’ve learned from experience, growth is not always a good thing. Please, don’t get me wrong, the fact of growth itself is fantastic. The ‘not good’ ...

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