Health/Healthcare

eBay for Patient Data

Enormous amounts of patient data creates big business opportunities. In fact, some day, patient sick care might be a loss leader. Instead, the revenue model will be patients owning data and using a platform to sell it for a price. Patients will become digital health entrepreneurs. Selling your sick care data is called an “edge opportunity”. We are headed in that direction. Blockchain ...

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Drivers of Commoditycare

Imitation and commoditization in retail products and services has become the norm and it’s getting harder and harder to stand out in the mind of customers. Despite enormous advertising budgets, slick marketing, viral social media campaigns, and hype, most product improvement is incremental with very little real innovation. Similarly, while there are presently big variations in care, the drive to ...

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Harvard Study Reveals One Exercise That Predicts 96% Lower Cardiovascular Risk

In less that 10 minutes you can gauge your risk of a heart disease or a cardiac event by doing this exercise. Cardiovascular diseases ranks as the number cause of death worldwide. And while it’s well known that even moderate exercise can significantly lower cardiovascular risk, diagnosing that risk has often involved numerous expensive clinical tests. I’ve written in the ...

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Here’s How We’re Killing Innovation In America

Throughout America’s history, technological innovation has been key to security and prosperity. Whether it was through entrepreneurs like Thomas Edison, Henry Ford and Thomas Watson, or government programs like the Manhattan Project, the Apollo Program and the Human Genome Project, The United States has been on the cutting edge. Today, as we enter a new era of innovation, America remains ...

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Therantology

The Theranos story continues to unfold in the headlines and will likely be the stuff of Harvard Business School cases for years to come. Here is a brief history of Theranos. and where they find themselves now. According to the WSJ, Theranos Inc. said it will shut down its blood-testing facilities and shrink its workforce by more than 40%. Now, she has been ...

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5 Ways to Fall Asleep, Beat Insomnia and Boost Creativity

In an always-on culture sleep has become a luxury. Yet, Alzheimer’s, shortened lifespan, and poor brain function have all be attributed to poor sleep habits. Here’s how you can change that. We live in an always-on world–hyperconnected, overloaded with information, and addicted to our screens, especially the smartphone soulmates that are constantly begging for our attention. We can joke about ...

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Why hire physician intrapreneurs… and what to do with them once you have.

Surthriving in the brave new world of sickcare requires not just a new playbook, but players with new skill sets to execute the plans. Knowledge technicians are as obsolete as an NFL team with a running game but without a passing and special teams plan. Unfortunately, HR managers are getting it wrong. But, do you know how to recruit for creativity and imagination? What ...

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Are Doctors Linkedin or Linkedout?

I think doctors have linkedout. Others have offered reasons why. Some disagree claiming that 1M doctors and nurses are on Linkedin. While that may be true, as the owner of a group that is approaching 30,000 members, I’ve observed: 1. Linkedin is mostly about finding a job. It does not fit the needs of doctors. Unless, that is, you didn’t match or a ...

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So, if patients are customers, how do you sell to them?

Consumerization of sick care is on everyone’s lips. I think patient consumerism, i.e. the belief that if given the right information, patient-consumers will make smart sick care choices based on value , is a myth. However, since the holy grail is changing doctor and patient behavior to move sick care to healthcare, we should learn from other industry sales professionals about ...

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A Fundamental Principle of Value Creation

The photo below illustrates one of the most fundamental principles of value creation. Have a look: The owner has bought a ‘cat tree’. This would be splendid, but the cat prefers sitting on the cardboard box! Of course, the cat tree is not for the cat at all. It’s for the owner. I doubt the cat appreciates the paw-shaped seat ...

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