Feature Of The Week

How to Design for Success

What do they want? Some get there with jobs-to-be-done, some use Customer Needs, some swear by ethnographic research and some like to understand why before what. But in all cases, it starts with the customer. Whichever mechanism you use, the objective is clear – to understand what they need. Because if you don’t know what they need, you can’t give ...

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The Most Important Work of Jeff Bezos is Not Amazon

For all his wealth and power the most important work Jeff Bezos is doing is about as far removed from Wall Street and Silicon Valley as you can get. At a surprise appearance during Wired’s 25 anniversary summit Amazon founder and CEO Jeff Bezos announced that he has plans to spend over $1 billion yearly to support Blue Origin, according ...

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How Behavioral Economics is Killing Innovation

When my daughter Maya was in middle school, she decided to repeat a behavioral economics experiment featured in Dan Ariely’s book Predictably Irrational for her science project. In her experiment, she offered participants from the control group two options. Facebook access, she suggested, was going to cost money. It would cost $5 a month to access Facebook through your phone only, and ...

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Business Model Rookie Mistakes

The NSF iCorps experience is a 7 week program that is designed to help scientists, engineers and health professionals commercialize their ideas, or give them a merciful death, based on evidence garnered during a customer discovery interview process. I recently participated as part of a team composed of an entrepreneurial lead, a principal investigator, and an industry expert. The idea is ...

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4 Ways To Empower Change In Your Organization

In 1957, Ken Olsen founded Digital Equipment Corporation (DEC) with his MIT classmate, Harlan Anderson, and by the 1960s, the company had pioneered the minicomputer revolution. Much cheaper than IBM mainframes, but still powerful enough to be useful, these machines helped make DEC one of the world’s leading technology companies. Hailed as a visionary, Olson was named “America’s most successful ...

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Top 20 Innovation Articles of July 2019

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are July’s twenty most popular innovation posts: Materials Science ...

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