Entrepreneurship

Looking at Eric Ries and The Startup Way

With a wry grin, Eric begins his talk by knocking on the idea of certification: “A certified entrepreneur is a certifiable idea.” This was the perfect opening to a cunningly smart talk that cuts straight through the morass of corporate politics. The author of The Lean Start Up and The Startup Way began his talk by saying the most absurd ...

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Biomedical AIntrepreneurship update and challenges

Biomedical AIntrepreneurship describes the practice of creating AI products and services to solve bioscience (drugs and devices) and clinical problems. As such, it is the pursuit of opportunity under conditions of uncertainty with the goal of creating user defined value through the design, development and deployment of biomedical innovations that use a predominantly AI backbone, platform or foundation that have ...

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Entrepreneurial Efforts for Innovation Must Fit Your Brand

To meet ever-increasing growth objectives, established companies want to be more entrepreneurial. And the thinking goes like this – launch new products and services to create new markets, do it quickly and do it on a shoestring. Do that Lean Startup thing. Build minimum viable prototypes (MVPs), show them to customers, incorporate their feedback, make new MVPs, show them again, ...

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Therantology

The Theranos story continues to unfold in the headlines and will likely be the stuff of Harvard Business School cases for years to come. Here is a brief history of Theranos. and where they find themselves now. According to the WSJ, Theranos Inc. said it will shut down its blood-testing facilities and shrink its workforce by more than 40%. Now, she has been ...

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Why hire physician intrapreneurs… and what to do with them once you have.

Surthriving in the brave new world of sickcare requires not just a new playbook, but players with new skill sets to execute the plans. Knowledge technicians are as obsolete as an NFL team with a running game but without a passing and special teams plan. Unfortunately, HR managers are getting it wrong. But, do you know how to recruit for creativity and imagination? What ...

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Obratori, one-stop shopping for startups: incubation services, and funding

Amaury Godron is General Manager of OBRATORI, L’OCCITANE Innovation Lab, and Managing Partner of LOG Investment, L’OCCITANE Venture Fund. There are some Startups Studios on the market, but OBRATORI differs from them as being a Corporate Startups Studio (more similar to Kamet by Axa): it was created by L’OCCITANE Group to let external startups soar out of its incubation. OBRATORI ...

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So, if patients are customers, how do you sell to them?

Consumerization of sick care is on everyone’s lips. I think patient consumerism, i.e. the belief that if given the right information, patient-consumers will make smart sick care choices based on value , is a myth. However, since the holy grail is changing doctor and patient behavior to move sick care to healthcare, we should learn from other industry sales professionals about ...

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13 Guidelines for Navigating the New Decade Ahead

In 2009, after a speech at the St. Petersburg International Economic Summit (Russia’s Davos), I wandered into a  panel discussion on the topic of trade wars, led by New York Times columnist Thomas Friedman. My thought was: “why this topic?” Trade wars were not on most people’s radar, certainly not mine. But the question is: should they have been? I’ve been ruminating of late about ...

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Fundamentals of Digital Health Entrepreneurship

Bioscientists, engineers, non-sick care entrepreneurs and health professionals have many ways to practice biomedical and clinical entrepreneurship e.g. in biopharma, medical device and diagnostics, small business medical practice, educational technologies, social entrepreneurship and intrapreneurship. Digital health entrepreneurship is another pathway. Digital health is the application of information and communications technologies to exchange medical information. Like all other areas of biomedical ...

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