Customers

Uncover Your Customers’ Dreams

I had been offering coach training for 25 years before I finally decided to ask my alumni why they came to me. I was facing a decision to invest in certification and wanted to know if it would make a difference. I found that my customers could easily get traditional training elsewhere. What made them come to me was: Personal ...

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Three Keys To Meeting The Challenge of Multi-Platform Product Development

Scenario: A technology company is creating a consumer electronics solution that involves hardware, software and web components. Three separate teams, located in different parts of the company’s facility, create three platforms. Each platform has its own development team, its own Program Manager and its own Project Manager. There are no clear and distinct processes for integrating these three elements until ...

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Explore, engage and extrapolate to discover the pains, gains and jobs to be done of your customer

Response-ability is all about your ability to intuitively anticipate the future and to know what your customer wants before your customer knows it. Intuitive anticipation is the main differentiator for successful, innovative companies.   Looping, one dimension of response-ability, has to do with your ability to explore, to engage, and to extrapolate what your customer tells you. At every stage of ...

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Once upon a Time, in Business

In business and daily life, we are wired for stories as a species. One creation myth begins by saying God created humans because he needed good stories. Stories bind us together, creating an emotionally connected narrative through which we make sense of the world. I want to share a Here’s What I Love About My Careerstory with you. The background is a co-creation session ...

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Small Business Revolution: Re-energize Brands and Market Research [podcast]

Small Busines sRevolution

Innovators and product managers need to think more strategically to expand their success – to become product masters. This is what executive teams want from their product managers, and this interview with my guest is a great case study for thinking strategically and reshaping an entire organization. What if you could create a new product that significantly increased the visibility ...

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