Co-Create a book with hundreds of people? Are you crazy? No one thought it would work, but Alex Osterwalder didn't believe them...and co-created an incredible best-seller on Business Model Innovation!

In a recent post I wrote about how I had no intention of paying the high fees that media companies were charging for the online versions of their magazines and newspapers. Don’t mistake that position for thinking that I believe all content should be free – far from it. I am ready to embrace micro-payments, when the model becomes widespread ...