Author Archives: Yannig Roth

Six Partnerships that Prove How Crowdsourcing is Going Mainstream

Who said that crowdsourcing was a fad? Six partnerships between crowdsourcing companies and major corporations have been announced since December 2011, proving that big players start integrating crowdsourcing in their innovation, marketing and communication strategies. ADK, Booz Allen Hamilton, Edelman, Sony, Deloitte and Unilever have signed strategic partnerships with different crowdsourcing providers in the last months.

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A New Form of Crowdsourcing for Innovation: Problemsourcing

An increasing number of companies use crowdsourcing today, tasking the crowd to come up with creative solutions to their corporate problems. But this open, company-initiated approach has drawbacks, like the uncertainty of crowd response, the temporary nature of the relationship or the identity clash that can arise when there is a poor fit with the identity or culture of the organization.

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Global Initiative to Reward Companies for Using Co-Creation

The Co-Creation Awards will celebrate successful implementation of co-creation projects and will reward the best use of co-creation for product, service or process innovation as well as marketing & communication in the private and public sectors. Organized by the Co-Creation Association in collaboration with the Co-Creation Forum, Capgemini and eYeka, the 2012 edition of the Co-Creation Awards is set to benchmark excellence in co-creation for businesses and non-profit organizations, on a global scale.

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