Author Archives: Shelly Greenway

Should innovators trust their intuition more?

Woman blindfolded

A quick Google search churns up endless articles and blogs extolling the virtues of using instinct, intuition and gut feel for making better business decisions and being more innovative. In this article I pick apart what governs intuition and how to use it for better insight interpretations and marketing decisions. Where does intuition come from? Intuition isn’t a magical power, ...

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Innovating Without Boundaries Creates Chaos

When people talk of innovation they often bring up the requirement for blue sky thinking. This conjures up a picture in the mind where there is total freedom and no restrictions. It implies that parameters are barriers to creative thinking. We don't buy this and we would go even further and say that innovating without boundaries only results in idea chaos.

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