Author Archives: Sari van Poelje

Mine the Business Innovation Gaps: Seasonal Sharing for Scalability

I’ve been working with an agriculture machinery company over the years. This family run business designs and manufactures huge innovative machines that solve the current problems farmers face. Their industry is subject to the seasons, which means all farmers want new machines just before the harvest, so there’s a big peak of work in the period running up to harvest ...

Read More »

Explore, engage and extrapolate to discover the pains, gains and jobs to be done of your customer

Response-ability is all about your ability to intuitively anticipate the future and to know what your customer wants before your customer knows it. Intuitive anticipation is the main differentiator for successful, innovative companies.   Looping, one dimension of response-ability, has to do with your ability to explore, to engage, and to extrapolate what your customer tells you. At every stage of ...

Read More »