Author Archives: Rocco Tarasi

Retailers – Naughty or Nice in 2010?

With the holiday season behind us, I wanted to write about some of my observations of retailers and products during this holiday shopping month. Charity giving at the register. When I was making a $50 purchase at the local Pottery Barn, as I was paying the clerk asked if I’d like to donate $1 to St. Jude’s Children’s Hospital. I ...

Read More »

Innovative Pricing Model Drives App Store Success

In the early days of the Apple App Store, there were free apps and there were paid apps. With the release last year of the iPhone 3.0 software, Apple began to support “in-app purchases”, and there were great expectations (and a little trepidation) that it would help developers make more money off of their apps by offering them for free, ...

Read More »

Innovation Perspectives – An Algorithmic Future

What happens when we are reduced to an algorithm? This is the fourth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘Thinking about the future: what big innovation do you expect within 10 years?’. Here is the next perspective in the series: by Rocco Tarasi I think some of the ...

Read More »

Mining Gold from CAPTCHAs

Turning annoying CAPTCHAs into not-so-annoying but oh-so-profitable ads by Rocco Tarasi This innovation goes in the “why didn’t I think of that” category. Solve Media is turning CAPTCHAs into an advertising opportunity. Instead of displaying random words with lines crossed through them (that personally I often find too hard for even a human to decipher), Solve Media’s CAPTCHA’s are advertisements ...

Read More »

Inventing the Web 2.0 Lemonade Stand

When I was growing up, running a lemonade stand was easy. You picked a hot day, made sure you had a good location, priced it right, and provided a quality product. But in the Web 2.0 world we live in, that just isn’t enough. Everyone knows that it takes much less capital to start a business then it did 20 ...

Read More »

Can Government Regulation Spur Innovation?

Sure, and pigs can fly too by Rocco Tarasi President Obama has signed the Dodd-Frank Wall Street Reform and Consumer Protection Act into law. Besides my general opinion on the size and role of government(*), I wasn’t happy about the initial drafts of the law due to its impact on a start-up companies’ ability to raise angel funding. Under the ...

Read More »

Yes, Business Model Innovation is Innovation

Two authors that I enjoy reading are talking today about Business Model innovation – a subject that I’m passionate about and often write about. Idris Mootee wrote What Do You Know About Business Model Innovation?, and Stefan Lindegaard wrote about Business Model Innovation – Big Risk, Big Rewards. Both articles note the confusion that people have when trying to define ...

Read More »

Too Critical of Apple iPad?

I wrote earlier about how I was underwhelmed by my Apple iPad after the first few weeks of use. With my iPhone and my laptop always handy, I just never had a real need to use it. Now I need to (slightly) revise that opinion. I just came back from a two week vacation with my kids, my wife, and ...

Read More »

Innovation Perspectives – Three Baby Steps to Innovation

This is the thirteenth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What are three specific actions that a non-innovative company can take to become more innovative?’. Here is the next perspective in the series: by Rocco Tarasi When we think of innovative companies we think of the Apple, Google, ...

Read More »