Author Archives: Peter Cook

Sustainable Innovation – a conversation with Alan South of Solar Century

Alan South leads Solar Century, a company dedicated to bring novel and sustainable solar energy products to the world. He has abackground working for IDEO, perhaps the foremost design innovation company in the World. Peter Cook asks about how he has created a climate of innovation at Solar Century and his thoughts on creativity, design and the role of leadership in building an innovative enterprise.

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Punk Marketing – An interview with Richard Laermer

Richard Laermer is a marketing genius from New York, who provokes his clients into much better marketing by helping them break away from tried, tired and worn out marketing strategies and tactics. He is also a correspondent for the Huffington Post and a regular bon vivant. I met him when we were both delivering keynotes at International Marketing and Leadership conferences in Athens

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