Author Archives: Peter Cook

Design Insights from an Innovation Summit

We're off to New York in a few days time to deliver an innovation summit for a major pharmaceutical company. I thought I'd share some of the design considerations that go into the execution of an event like this, to help others who are involved with design and implementation of innovation in their companies.

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This is the Modern World

I attended a book launch for Stephen Trombley's "Fifty Thinkers Who Shaped The Modern World." An American author, filmmaker and musician, Trombley has undertaken a mammoth task here: The concise history of modern thought from the enlightenment up till now.

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Idea Stormers

I have recently come into contact with Bryan Mattimore, a fellow creativity and innovation author based in the US. Bryan has just released a new book called Idea Stormers, How to Lead and Inspire Creative Breakthroughs. I interviewed Bryan on some important questions facing business leaders.

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Disruptive Innovation and Punk Rock

This video is a feature from BBC News on Punk Rock Business and disruptive innovation. This event, set up in partnership with the Chartered Institute of Purchasing and Supply and the Open University, delivered to 100 senior managers across a range of sectors examined disruptive innovation.

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Making Social Media Work for You

I was asked recently by BBC Radio 4 about how I use social media to achieve real results, bearing in mind that this artform also doubles as a 'favourite waste of time' for some people. I was drawn towards two examples, one hugely successful, the other a comedy of errors which ended in glorious failure.

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