Author Archives: Peter Cook

Creativity and incubation: an interview with Sheila E

Sheila Escovedo is a world-class drummer, percussionist whose credits read like chapters in a music history book: Pete Escovedo, Marvin Gaye, Prince, Beyoncé, Herbie Hancock, Diana Ross, Lionel Richie, Ringo Star, Stevie Wonder, Gloria Estefan and George Duke. Having been Prince's musical director, I was interested in Sheila's ability to lead teams of musical giants amongst the many things we talked about.

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Design Thinking, a pharmaceutical puzzle

We've just completed the design and delivery of an innovation conference for a pharmaceutical company in Ireland. Our theme at the conference was navigating constraints in a highly constrained business environment. After some initial diagnostic work, we came up with the idea of mazes, puzzles and games as a design principle.

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