Author Archives: Paul Sloane

Wrong Answer is the Right Answer to a Different Question

A good way to start a brainstorm is to deliberately look for wrong answers. Set the challenge and then ask people to think of crazy ideas which are just plain wrong. Then take some of the more outrageous wrong ideas and kick them around. People will be outside their comfort zone and they will approach the original challenge from a new perspective. Each crazy notion can be provocative and stimulating...

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Do Innovations Destroy or Expand the Market?

Apparently Socrates in ancient Greece was strongly opposed to the new practice of writing. He thought that it would kill the long-established skill of memorizing and reciting long stories. Furthermore he thought that writing would replace or discourage conversation. It seems ludicrous that any intellectual could oppose writing. However, every innovation involves an element of destruction.

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What Game Will Engage Your Customers?

Gamification is the use of game methods and game thinking in order to engage users or solve problems. It is an innovative crowdsourcing technique which is gaining increasingly widespread acceptance in business, education and research. For example Cancer Research UK has launched GeneGame..

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