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We tend to ignore the change part of innovation. I believe we need to rethink this and evaluate the significant changes that should be taking place within our internal organizations as we expand our innovation activities.

So what makes up our innovation capital and why is it important to know? Should we care, does it matter? I would argue it does, increasingly so.

Not only will we need a new innovation management system, we will need to build this on multiple engagement platforms. Our growing pressure is to find solutions that offer a cohesive and business-focused approach to the new socially enabled enterprise.

Can we continue to paper over these real gaps in managing innovation? How long will they continue to widen, undermine and constrain our innovation activities?

Today innovation seems to be falling short in delivering on its promise. Why?

So many questions are bubbling up on digital technology; it is going to be hitting us like a tsunami, at a potentially destructive force. There is a time to find the high ground and I’d recommend to start now. Paul Hobcraft asks many key questions here.

What's Your Jtb(UN)D ?

Innovation stands in service to the strategic goals of our organization, or it certainly should!

Is the digital technology we are see that is emerging going to be able to provide the positive tension between rational and randomness that takes place in our innovation activities today?

Having different perspectives and voices will enhance your innovation activities; they provide diversity, stimulus and greater options for you to consider the future innovation journey. How do we set about engaging with all these different voices surrounding innovation?