Author Archives: Monique Vincon

Innovation with Guerrilla Tactics

Being the smallest sewing machine manufacturer in the world, Bernina has always had to focus on innovation to stay one step ahead of their competition. Three years ago they decided to work with HYPE, a leading provider of idea management software. In the following interview, Innovation Manager Michael König gave HYPE some interesting insights into the Bernina innovation process and told us a real success story. HYPE: Mr. König, what is your company’s core business and where does innovation fit? König: The Bernina Company is the last remaining private sewing machine manufacturer in the world. We are also the smallest within the sector; therefore we need to come up with surprising and special offers in order to survive in the market.

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