Author Archives: Mike Shipulski

Define To Solve

Countries want their companies to create wealth and jobs, and to do it they want them to design products, make those products within their borders, and sell the products for more than the cost to make them. It’s a simple and sustainable recipe which makes for a highly competitive landscape, and it’s this competition that fuels innovation.

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Build A Legacy Of Trust

We set visions, define idealized future states, define metrics, and create tools and processes to realize them. It’s all knit together, the puzzle pieces fight tightly, and it leaves out the most important part – people and their behavior.

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Seeking Comfort in Discomfort

There’s a natural desire to create comfort because, well, it’s comfortable. The parents of comfort are sameness and familiarity. To be comfortable we naturally seek out familiarity, and since we’re most familiar with what we did last time, we naturally want to repeat the past.

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It’s All Connected

There’s a natural tendency to simplify, to reduce, to narrow. In the name of problem solving, it’s narrow the scope, break it into small bites, and don’t worry about the subtle complexities. And for a lot of situations that works. But..

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Product Thinking

Product costs, without product thinking, drop 2% per year. With product thinking, product costs fall by 50%, and while your competitors’ profit margins drift downward, yours are too high to track by conventional methods. And your company..

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