Author Archives: Mike Shipulski

Testing Your Business Model

Sometimes we get caught up in the details when we should be working on the foundation. Here’s a rule: If the underlying foundation is not secure, don’t bother working on anything else. If you’re working on a couple new technologies, but the overall business model won’t be profitable, don’t work on the new technologies. Instead, figure out a business model ...

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Make Life Easy for Your Customers

Companies that have products want to improve them year-on-year. This year’s must be better than last year’s. For selfish reasons, we like to improve cost, speed and quality. Cost reduction drops profit directly to the bottom line. Increased speed reduces overhead (less labor per unit) and increases floor space productivity (more through the factory). Improved quality reduces costs. And for ...

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How to Design for Success

What do they want? Some get there with jobs-to-be-done, some use Customer Needs, some swear by ethnographic research and some like to understand why before what. But in all cases, it starts with the customer. Whichever mechanism you use, the objective is clear – to understand what they need. Because if you don’t know what they need, you can’t give ...

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How mature is your technology?

As a technologist it’s important to know the maturity of a technology. Like people, technologies are born, they become children, then adolescents, then adults and then they die. And like with people, the character and behavior of technologies change as they grown and age. A fledgling technology may have a lot of potential, but it can’t pay the mortgage until ...

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Is your work meaningful?

Life’s too short to work on things that don’t make a difference. Sure, you’ve got to earn a living, but what kind of living is it if all you’re doing is paying for food and a mortgage? How do others benefit from your work? How does the planet benefit from your work? How is the world a better place because ...

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Choosing WHAT to Do

In business you’ve got to do two things: choose what to do and choose how to do it well. I’m not sure which is more important, but I am sure there’s far more written on how to do things well and far less clarity around how to choose what to do. Choosing what to do starts with understanding what’s being ...

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Even Entrepreneurial Projects Must Fit the Brand

To meet ever-increasing growth objectives, established companies want to be more entrepreneurial. And the thinking goes like this – launch new products and services to create new markets, do it quickly and do it on a shoestring. Do that Lean Startup thing. Build minimum viable prototypes (MVPs), show them to customers, incorporate their feedback, make new MVPs, show them again, ...

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