Author Archives: Michelle Tabart

Why your customer-centricity project failed to deliver innovative outcomes

Customer-centricity is an ongoing theme that is central to businesses that are globally leading and relevant. Today, organisations know that consumer needs will effect and drive business strategy. It’s no longer enough to have a great product, you have to understand how that product fits into the lives of your customer. Organisations are investing heavily to innovate their customer experience. ...

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True Corporate Innovators Aren’t Who You Would Expect

Corporate innovation managers have one of the most difficult but necessary challenges in any organisation: trying to disrupt the organisation from the inside. An entrepreneur’s natural style of working is nimble. They take risks and swerve bureaucracy. They have decision making rights about where to spend time, money and resources. So, when entrepreneurial employees or ex-entrepreneurs are hired into corporate ...

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