Author Archives: Matthew Griffin

Using a War Room to Create Pervasive Innovations

Your teams did their market research. They ran an array of consumer insight sessions. They found the customers real Need. They ran professional ideation and storyboard sessions. They created prototypes and performed market tests. They developed their go to market strategy. They executed their plan. Product sales fell dramatically short of expectations. Why? What did they overlook?

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Revealing the Innovator’s Code

Over the past few years I have worked with hundreds of individuals and teams who have all felt that even mild incremental secondary innovations are beyond their capabilities but I’ve found that the following six topic areas, if taken to heart and practised, can help even the most skeptical protagonist ignite their creative flame.

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