Author Archives: Matt Heinz

10 Productive Ways to Finish the Year

It only happens once a year, that magical week between Christmas and New Year. And for those who continue working in between holidays, it’s definitely slower. More colleagues, customers and partners are out of the office, more recurring meetings are canceled, and we consequently have more lightly-scheduled days than normal. How you use that time is completely up to you. ...

Read More »

Want better customer insights for innovation?

Forget about the product when asking for feedback by Matt Heinz Most of us bias our customer feedback-gathering by making it too much about what we already do. Our customers answer and provide that feedback based on what they see and use, not based on what’s already important to them in their daily work and/or personal lives. Take a step ...

Read More »

Friday Afternoons Could Be Your Most Productive

It’s far too easy to start the weekend early. Even if you’re still in the office until five (or later) on Friday afternoon, it’s easy to mentally leave early. No meetings, more time on Facebook, check email without focusing on the important stuff, etc. The biggest problem with this behavior (and I’m as guilty as anybody) is that it bleeds ...

Read More »

Six Things Every Great Leader Does

The more I read about and try to learn from our civilization’s great leaders, the more I realize how much many of them have in common. Yes, many of these individuals are incredibly brilliant. Some have had life advantages others of us don’t or haven’t. But most of them are also (intentionally or not) doing the same things to create, ...

Read More »

Build a Marketing Plan in 3 Easy Spreadsheet Tabs

If your company is deep in planning mode for 2011 (or soon will be, or should be), and you’re in charge of acquisition marketing, consider dumping the PowerPoint slides and lengthy Word documents this year in lieu of a single, simple spreadsheet. It will save you time. It will guide your work for months to come. Your CFO will love ...

Read More »

You Can Be Strategic in 15 Seconds

It’s a really good thing to be tactical. It’s important to have a bias for action, to focus on getting things done. Write the strategy, build a plan, sure. But spend most of your time in execution mode to make things happen. Of course, the down side is that it’s easy to be so focused on execution day to day, ...

Read More »

The Four C's of Marketing

According to John Jantsch by Matt Heinz The Referral Engine by John Jantsch is one of my favorite business book reads this year. Great advice, practical, easy to implement and proven to drive cost-effective, organic customer growth. In the September issue of CRM Magazine, John gave an interview in which he highlighted his 4 C’s of Marketing. I’ve included them ...

Read More »

The Little Things Make a Difference

I sometimes hear people express frustration at working an entire day on “little things” and not feeling successful. But where do you think success comes from? It comes from the little things. There’s no escaping the fact that measurable success (no matter how you define it) doesn’t just happen, doesn’t emerge out of a mind-blowing hour of work, or a ...

Read More »

Staying 'Back from Vacation' Fresh

Even if you keep your laptop closed and Blackberry turned off, you likely think about work when on vacation. But outside of the daily hustle and fire-drills, you likely think about work a whole lot differently. You aren’t as tactical, and you’re not as reactive. You’re not thinking about things 30 minutes ahead. Rather, you’re taking time to think about ...

Read More »

Make Your Customer Research Effective

Answer These Questions First by Matt Heinz The biggest problem with most market research isn’t the research itself. It isn’t the questions, or the audience, or the channel, or the analysis. The biggest challenge with market research in almost any context is an organization’s interest and ability to do it, accept it, and make changes based on it. That third ...

Read More »