Author Archives: Mark Prus

Innovation Perspectives – Follow Their Hearts

This is the third of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments?’. Here is the next perspective in the series: Where the Heart Leads, the Head (and ...

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Innovation Perspectives – The Three I's

This is the seventh of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What are three specific actions that a non-innovative company can take to become more innovative?’. Here is the next perspective in the series: by Mark Prus Not Innovative? No Problem. Just Apply The Three I’s To Your Business ...

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Innovation Perspectives – Three Co-Creation Perspectives

This is the third of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series: by Mark Prus Collaborating With Your Consumers for Innovation… Good Idea? Bad Idea? I ...

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What's in a Name?

Lessons in Insights & Innovation From Anti Monkey Butt Powder by Mark Prus I am a professional name developer, and I like to gather opinions about product names. Earlier this year I posted a Twitter Poll to gather opinions on Anti Monkey Butt Powder… Good Name or Bad Name? The results indicated that about 70% of people thought Anti Monkey ...

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