Author Archives: Mari Anixter

Business Becomes Human

Product Naming 101

An R&D scientist once said to me, “We need to always begin new product development projects this way,” after sifting through more than 20 in-depth consumer narratives of their condition. These people went into great details about their lives, their struggles, their rituals, and their beliefs. As we unpacked their learnings, the scientist understood the complexities of having...

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The Right ROI of Innovation for Your Firm

Innovation as investment is a simple three-step process. First, figure out the risk-tolerance level, which allows you to get real with your expectations, roles, resources, and metrics. Second, come up with a mix based on the risk-tolerance level of your culture. Third, formalize the assignment – and kick off all projects with visible executive leadership support. This executive support is critically important.

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The Gold Left on the Table

We always feel badly for clients of a full-cycle innovation project. After the many ideation and co-creation sessions, there are far too many viable concepts to pursue. In many cases, millions of dollars of market expansion, new products with tested, validated appeal, and new licensing opportunities get swept aside just because there are too many possibilities.

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Corporate Shamanism

Take risks. Leap into unknown and unexplored areas. Express yourself in new ways. Do these things to locate, validate, and capitalize on new areas of growth for your business. There are formal methods and processes for unlocking potential and manifesting new realities. We always tell clients to...

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Spinglish for Innovators

Why is Spinglish important to innovation practitioners? All innovation has a political dimension and requires selling ideas (sometimes over and over and over again) and being able to translate possibilities into commitment, action, investment. It’s probably wise to be alert to the Spinglish on the other side of the table, and from time to time, using some spinning can be practical.

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