Author Archives: Marc Sniukas

Take your Business Model to the Next Level

Alexander Osterwalder and Yves Pigneur's Business Model Canvas has become the standard tool for describing your organization's business model. They developed the nine building blocks of the canvas in his doctoral research almost 10 years ago, based on what we knew at that time on business models. Yet, our understanding of business models has developed considerably over the last decade.

Read More »