Author Archives: Jeffrey Tjendra

Why Design Thinking Will Fail

Where there is a rise of a dynasty, there will be a fall of a dynasty. Similar concept applies to the most-hyped innovation process; Design Thinking. If a process meets the current needs of the market, it escalates with monumental success. Not living up to the hype will be the cause of failure of Design Thinking as the sought-after innovation process. However there are good reasons why Design Thinking has been prominent in the recent years.

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