Author Archives: Janice Maffei

Living in Beta

“We live in beta here,” says Damian Bazadona, founder and CEO of Situation Interactive, an award winning firm creating digital marketing strategies for experiential brands. Whether they are innovating on ways to market a new Broadway show (how about tweeting the script of Next to Normal?) or opening up a conversation with 50+ employees in a monthly State of the Union..

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What Impedes Innovation?

Five Glitches Sabotaging Your Plan What company, division or team isn’t striving for some combination of better, faster, cheaper in order to compete? A recent Korn/Ferry survey found that 84% of executives believe that innovation is very important to future success. No big surprise – everyone in the business and non-profit worlds seem to be talking innovation as mission critical. ...

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