Author Archives: Jake Shriar

Innovation Management's Dirty Little Secret

I recently met a sales executive that has been in the innovation management industry for some time – in fact, for over nine years. During that time, he has worked for six different vendors who have implemented their solutions at a variety of organizations. He told me that “the industry has a dirty little secret – not one of the ...

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Innovation and Entrepreneurship

I was watching the most recent Mastercard commercial the other day, and it really got me thinking. Innovation really goes hand in hand with entrepreneurship. The tagline in the commercial is “for those who never stop pursuing their dreams, there’s Mastercard”. If we want to encourage innovation, then we should be encouraging entrepreneurship. It all starts with education. President Obama ...

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Fostering an Innovative Culture

In the last few years, innovation has become increasingly important, with the rise of outsourcing, and companies being forced to become tighter due to the global recession. People understand that they need to be innovative, they’re just not sure how or where to start. Start at the top. If the CEO, and the other executives don’t believe in innovation, and ...

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Why The Idea Champion Is So Important

Collecting ideas is the easy part, believe me. If you launch an idea generation campaign, whether it be internal or external, you will receive some creative, brilliant ideas. Internal stakeholders or external customers have the answers that you’re looking for. You need to believe that good ideas will come, and start collecting. The real problem comes with idea management. A ...

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Nissan's "Innovation For All" Campaign

A few months ago, Nissan North America launched a marketing campaign called “Innovation for All”, that has since proved to be a very effective campaign. The campaign was intended to highlight some of the major innovations that Nissan has implemented over the years. Being in the innovation space, this marketing campaign excites me, as it highlights the importance of innovations ...

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