Author Archives: Idris Mootee

Who is an Ethnographer?

Ethnography is hot. Many are quick to claim that they do ethnography by observing people. It is like saying anyone who drives a taxi in NY is a screenwriter. Or anyone who knows how to operate a camera can be a photojournalist. Who is an ethnographer? First an ethnographer needs to have some idea about what he thinks he is ...

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Are You Part of the Creative Class?

Many people overstate their creative capability, but don’t worry, there are many ways to join the creative class. I have done about two dozen of interviews for new recruits the last two weeks in SF. 80% of them told me that they are very creative, and the other 20% didn’t mention that at all. I guess half of that 20% ...

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Five Common Innovation and Change Mistakes

Common Wisdom Regarding Purposeful Or Successful Innovation Is Wrong by Idris Mootee Walk into a Barnes and Noble you can find dozens of books on innovation. There are books ranging from teaching the ‘how to” to teaching creative thinking. There are not many good ones simply because the subject is a moving target with rules being broken and created every ...

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Business Models Versus Strategy Part 2

If You Need to Think About Business Models, You Don’t Have a Strategy in the First Place. by Idris Mootee Silicon Valley is probably the only place in the world where people puts lots of money into companies (technologies) before figuring how does it make money. And that’s where the term “business model” came from. I heard recently that someone ...

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What Do You Know About Business Model Innovation?

People are confused about the difference between Business Model, Strategy and Innovation. by Idris Mootee Most people think they know what a business model is. But when you ask them about the “strategy’ then they wondered what they’re talking about. Most of the time they mean business strategy (what a company does and how to make money) and use the ...

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Five Types of Innovation Snake Oil Consultants

Bad Advice Is Worse Than No Advice by Idris Mootee You’ve probably come across many self-claimed innovation experts in the past and it seems like anyone who has a different way of saying or doing something is calling themselves one. So many dumb things I’ve heard these people said about innovation. Some are snake oil consultants promising to help clients ...

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The Authenticity Gap

The Authenticity Gap – that should be the title of my next book. I May Not Get Many Serious Readers. How About “Authenticiy Without Commitment”? Well, I don’t think I have time to write another book, it takes me almost 5 weeks last time. I guess I will need at least 8 weeks. But no. May be a blog post, ...

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Idea Of D.School Meets B.School is Not New

Three People Advocated It Very Early On by Idris Mootee I was speaking a keynote yesterday at an Innovation Camp. It was great place to share our stories and our journey to make innovation a ‘business’ discipline. I showed the audience the path to innovation is never a logical one. The fuzziness goes beyond the front end and extends into ...

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