Author Archives: Holly G Green

The Dangers of SWOT

The Dangers of Traditional SWOT Analysis It’s that time of year again. And, no, I’m not referring to Christmas shopping… I’m talking about strategic planning. This is the time of year to pause for a bit longer than usual and think and about what winning will look like next year. It’s when we peer into the future to determine where ...

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Slow Down, So You Can Go Fast

In today’s world, we’re all running so fast that pausing to engage in these kinds of processes feels like we’re falling behind. But if we don’t take the time to evaluate how we gather information and how we reach conclusions based on that information, we end up making decisions that can have disastrous consequences. And this is the process I call “slowing down in order to go fast.”

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Leadership – Then and Now

Think your job has changed significantly over the past decade or two? Compound that with the complexity of leading an entire organization! Previous generations of leaders could at least count on a reasonably stable world, where change unfolded at a much slower pace. These days, the past is increasingly less predictive, the future is almost unimaginable, and the present exists ...

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Get Clear On Winning – It's Personal!

Last month I had the opportunity to speak at Microsoft’s annual Worldwide Partner Conference. As one of the featured business session speakers, I addressed a lively audience on two of my favorite subjects: the importance of getting clear on winning, and engaging employees in reaching the organization’s destination. At the end of my presentation, we had an open-mike session for ...

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Want to influence others? Stop being so rational!

Salespeople have known it for years. People buy on emotion and then justify their decision with facts and logic. That’s why the best salespeople always lead with an emotional “hook” before presenting the facts and features about their product or service. So why, as business leaders, do we usually get it bass-ackwards when trying to sell our ideas or initiatives ...

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Protect Yourself From Conventional Wisdom!

Recently I wrote about the dangers of relying on conventional wisdom to make critical business decisions. I thought it would be fun to look at some actual examples from over the years. “This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” Western Union Internal Memo, ...

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Building Customer Empathy for Innovation

Empathize if you want to strengthen customer bond by Holly G. Green You’re experiencing unknown aches and pains in part of your body, so you schedule an appointment to see your doctor. During the examination, the doctor doesn’t ask any questions or conduct any tests. Instead, she says, “Here’s what I think is wrong with you” and then prescribes a ...

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Importance of Empathy to Leadership

A while back I wrote a blog about resilience being one of the most important qualities for today’s leaders. A number of readers agreed with me, and one went on to point out another very important leadership trait that often gets overlooked – empathy. Most people don’t associate the word “empathy” with effective leadership. Business leaders are supposed to be ...

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Job Hunting in a Social Media World

Are You Keeping Up? by Holly G. Green A colleague sent me an interesting report the other day – 125 Linked-In Job Search Tips. It’s a great read that got me thinking about how much things have changed in the employment landscape since I started my career. It also reminded me of how critical it is to keep up to ...

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