Author Archives: Greg Satell

We Have Learn To Embrace Uncertainty And Confusion

One of the most often told stories about innovation is that of Alexander Fleming and his discovery of penicillin. Returning after a summer holiday in 1928, the solitary Scottish scientist noticed that a strange mold had contaminated the bacteria cultures he was growing. That single observation would change the world. At least, that’s how the story is usually told. What ...

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If You’re Looking To Make A True Breakthrough, Start With The Monkey First

At Google’s X division, the company’s “moonshot factory,” the mantra is “#MonkeyFirst.” The idea is that if you want to get a monkey to recite Shakespeare on a pedestal, you’d better start by training the monkey, not building the pedestal, because training the monkey is the hard part. Anyone can build a pedestal. The problem is that most people start ...

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Four Things Every Leader Should Know About Applying Artificial Intelligence To Business

Artificial Intelligence and the Consulting Industry

IPsoft is, in many ways, an unusual entrant into the crowded, but burgeoning, artificial intelligence industry. First of all, it is not a startup, but a 20-year-old company and its leader isn’t some millennial savant, but a fashionable former NYU professor named Chetan Dube. It bills its cognitive agent, Amelia, as the “world’s most human AI.” It got its start ...

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The Power Of Asking Why

Today’s problems can sometimes seem almost insurmountable. Although we’ve made strong progress over the last decade in many areas such as violence, extreme poverty and global health, issues like climate change, income inequality and a rise in populist authoritarianism still loom large. Education could be a possible bulwark against many of these problems, providing a greater supply of skilled people ...

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The Hair On Fire Use Case

Elon Musk is often hailed as a visionary, and rightly so. Tesla, not to mention his other ventures, has the mark of a business that can truly change the world. When he co-founded the company in 2003, electric cars seemed like a pipe dream. Today, however, just about every major carmaker is investing in the technology. The Tesla narrative has ...

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How Gandhi Would Lead Us Toward An AI Future

Every discussion about artificial intelligence seems to alternate between utopia and dystopia. Some believe that the productivity unleashed through automation will lift up all of society, creating a world of superabundance and more meaningful work, while others see robots taking our jobs and an acceleration of trends favoring capital over labor. In fact, in an article in Harvard Business Review, ...

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How To Solve A Really Tough Problem In 3 (Not So Easy) Steps

By the early 20th century, the world’s great mathematicians knew they had a big problem. The very foundations of logic, held sacred since the time of Aristotle, were under siege after the discovery of troubling paradoxes by Cantor, Frege and Russell. It was unclear whether things could ever be set aright. It was against this backdrop that David Hilbert, the ...

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The Silver Bullet Myth

In Eric Ries’s bestselling book, The Startup Way, the Silicon Valley entrepreneur explains how he helped lead General Electric’s transformation from a stodgy industrial era dinosaur into a lean, entrepreneurial enterprise. Yet strangely, as Steve Blank points out in Harvard Business Review, the effort ended up with the ousting of GE’s CEO for underperformance. Why did such a seemingly promising ...

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