Author Archives: Greg Satell

Here’s Why It’s So Hard It’s So Hard To Bring Science To Market

It seems like every day we see or hear about a breakthrough new discovery that will change everything. Some, like perovskites in solar cells and CRISPR are improvements on existing technologies. Others, like quantum computing and graphene promise to open up new horizons encompassing many applications. Nevertheless, we are still waiting for a true market impact. Quantum computing and graphene ...

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Real Businesses Have Real Assets

When Enron was formed in 1985 through the merger of two natural gas pipeline companies, it became the second largest gas marketer in the America. Over the next decade the firm grew to be a dominant force in the industry and built a sophisticated trading operation that could compete with the biggest New York banks. It soon became clear that ...

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3 Social Entrepreneurs That Are Changing The World From The Bottom Up

When we think about entrepreneurs, we usually think about young technologists in co-working spaces coming up with the next big smartphone app. Yet some of the smartest innovators aren’t working with code or looking for a lucrative exit. They are working to find sustainable solutions to some of the world’s toughest problems. At the recent Falak Unreasonable Summit, I met ...

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Artificial Intelligence Needs Conversational Intelligence. Here’s Why:

Historically, building technology had been about capabilities and features. Engineers and product designers would come up with new things that they thought people wanted, figure out how to make them work and ship “new and improved” products. The result was often things that were maddeningly difficult to use. That began to change when Don Norman published his classic, The Design ...

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Start with the “Why Not?”

In Simon Sinek’s popular TED Talk, which remains one of the most viewed ever, he explains how great leaders, like Steve Jobs, the Wright Brothers and Martin Luther King Jr. succeed where many others failed because they put purpose first. “Start with why,” he says and then move on to the “what” and the “how.” That’s generally good advice. The ...

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Your Messy Desk May Be Helping You Innovate!

In 1993, advertising legend Jay Chiat announced his radical plans for the office of the future. His agency, Chiat/Day, was already a paragon of creativity — its legendary campaigns included Apple’s “1984” and “Think Different” campaigns — and its new LA office, designed by Frank Gehry was to be its monument. The space was engineered to be playful; with decorations that ...

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Anatomy Of A Breakthrough

When Jim Allison received a call from Dr. Jedd Wolchok, asking him to come to his office, he was puzzled at first. As a researcher, he rarely ventured into the clinical part of the hospital. Yet when he opened the door and saw his colleague sitting with a young woman whose emotion was clearly marked on her face, he immediately ...

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