Author Archives: Gijs van Wulfen

Structure Your Ideation Approach

Gijs van Wulfen

The fuzzy front end of innovation confronts you with a lot of questions. This time I like to introduce a structured ideation method, which combines both creativity and business reality, to help solve them. In my last post on Blogging Innovation I discussed five dilemmas in the ideation phase. I advised you to: start ideation only when there is a ...

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Five Ideation Dilemmas

The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating innovative Products and Services’ I try to solve them. My last blog discussed X-factor ideas. But, how will you get ideas with the X-factor? There are at least five choices you have to make: When: now or later? Who: experts or internal ...

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Great Ideas Have the X Factor

Gijs van Wulfen

My new book ‘Creating innovative Products and Services’ tries to unfuzz the front end of innovation in order to create great ideas: ideas with an X-factor! Everybody knows the television show where a jury is looking for talent with the X factor: “something” that makes for star quality. As innovators we are also in search of ideas with an X ...

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