Author Archives: Gijs van Wulfen

40 Reasons Why We Struggle with Innovation

The fuzzy front end of innovation confronts you with a lot of questions. For the new edition of my book Creating innovative Products and Services, I have posted a question on front-end innovation struggles to innovation practitioners in more than 20 Linkedin groups. The response was massive. I made a list of forty reasons why people struggle starting innovation in their companies in daily practice.

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20 Tips for Ideation Excellence

The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating innovative Products and Services’ I try to solve them with the FORTH innovation method. The fuzzy front end is the nickname for the start of innovation or ideation phase. Getting innovative ideas is a vague process. It’s considered as hard to do. ...

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Seven Managers Struggling With Innovation

The reason why a lot of managers struggle with innovation is because they are too far removed from the commercial reality. Neal Thornberry, professor of Management at the American Babson College, explains it as follows: Marketing presentations take the place of real opportunity analysis. They don’t know if they can make it, if anybody will buy it, for how long, at what price and how they will defend it against people trying to steal their market.

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Drafting a Business Case for Innovation

You can only present an idea for the first time, once! So when you have the chance to present it to your board, be aware of the fact that a new product idea is not only ‘a creative product’ but also must comply to all the regular business criteria of your organisation too.  Does it have (extra) turnover potential? Does ...

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25 Inspiring Innovation Quotes

In my daily work as a facilitator of the FORTH innovation method I often use innovation quotes. Why? I found out that quotes really inspire people. They give new insights. And motivate people to go beyond their borders. That’s why I like to share with you 25 inspiring quotes to jump start innovation.

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25 Tips for Innovation Facilitators

The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating innovative Products and Services’ I try to solve them with the FORTH innovation method. Ideating new products and services go hand in hand with series of brainstorming sessions and workshops. In order to facilitate all these meetings effectively, it demands three capabilities ...

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25 Rules for a Perfect Brainstorm

The fuzzy front end of innovation confronts you with a lot of questions. There are numerous reasons why a brainstorm session can produce few great ideas or none at all. Every one of us has experienced failed brainstorms. Because 300 ideas hung on a wall and nobody knew how to go on. Or one of your vice-presidents disapproved of every ...

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Observe and Learn

The fuzzy front end of innovation confronts you with a lot of questions. In my new book Creating Innovative Products and Services I try to solve them with the FORTH innovation method. When there is a sudden need for innovation, at the initiative of a marketer or R&D manager a few people are invited for a brainstorming session. But often ...

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What's your innovation assignment?

The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating Innovative Products and Services’ I try to solve them. In my last blog here on Blogging Innovation I presented a structured creative ideation approach called FORTH. It is a customer oriented practical method.  A handy format to start ideation! But how do ...

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