Author Archives: Gijs van Wulfen

New Model with Four Routes to Start Innovation

Start

The start of innovation is described by Wikipedia as the messy getting started period of a new product development process. It is in the front end where the organization formulates a concept of the product or service to be developed and decides whether or not to invest resources in the further development of an idea [i]. The ‘front end’ is the informal start ...

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Stop Frustrating Your Innovators

A study among US companies shows that employees of corporations are eager to be entrepreneurial. More than half of those surveyed (52 percent) have pursued an entrepreneurial idea within their company. But what they lack, is support from their management. Only one in five employees feels supported by their management to be entrepreneurial.

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