Author Archives: Gerry Katz

The Tyranny of Key Accounts

Why They’re Not Always a Good Thing Abstract In this article, Gerry Katz discusses one of the most common traps in all of New Product Development:  the conflict between responsiveness to your biggest and most important customers versus the need to address the wider needs of the market-at-large.   Katz observes that, in too many cases, companies’ product development pipelines are ...

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