Author Archives: Drew Boyd

Reputation and Innovation

Sustainable innovation requires structured methods. But it also requires collaboration and information sharing among colleagues. Innovation is a team sport – groups produce better results than the lone genius. So how do you create a more favorable context for collaboration and sharing in your business unit? Reputation is what matters. The degree to which a technical worker will share information ...

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Language and Innovation

Language and innovation are inseparable. Language puts meaning to our ideas, be it spoken, written, or symbolic. We convey ideas to others which is essential in corporate innovation. Innovation would be nearly impossible if we did not have language. If you want to improve your innovation effectiveness, improve your use of language. Structured innovation methods help regulate our thinking and ...

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An Out of Body Innovation Experience

People are fascinated with the idea of human cloning after researchers cloned a sheep in 1997. The debate about the risks and benefits of human cloning rages on. What if you could clone yourself in a virtual sense? Even better, imagine cloning yourself into another person’s body? What would you feel? What would you learn? How would your life be ...

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Innovating the Hockey Stick

Ice hockey is big business. But it lags behind other professional sports – soccer, football, baseball, and basketball. As with all industries, the key to growth is innovation. Equipment manufacturers such as Reebok are taking this seriously with the creation of the Hockey Research and Innovation Center. In this month’s LAB, we will focus on the equipment side of hockey, ...

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Innovating Your Wallet

Innovation puts cash in your wallet. But what about the wallet itself? For this month’s LAB, we will apply the corporate innovation method, S.I.T., to create new and useful concepts for the wallet. Wallets are the most personal items we own. They carry our money, credit cards, identification, licenses, photographs, and other memorabilia. Your wallet says a lot about you. ...

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The Dream Catalog

For many companies, the catalog of products is the strongest statement of brand positioning a company can make. It is your arsenal of commercialization. So imagine you could peek into the future and see a copy of your company’s product catalog five years from now. What would it look like? What if you could design it now? What would you ...

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Innovation Perspectives – Fixedness

This is the eighth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What is the most dangerous current misconception in innovation?’. Now, here is Drew Boyd’s perspective: by Drew Boyd “It’s not what you don’t know that will get you. It’s what you know that ain’t so.” – Will Rogers ...

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Creating Mobile Products by Division

Mobility is a good thing. As mobility increases, so does our standard of living. Mobility expands job opportunities, enriches our personal life, and boosts prosperity. For nations, mobility expands trade, creates wealth, and makes countries more competitive. Mobility even helps us live longer. For hundreds of years, life expectancies hovered around 40 years. During the 1800s they began to shoot ...

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Innovation Sighting – Smart Floors

In a world where gravity is ever present, floors are essential. We spend most of our waking hours standing or walking on them. But we tend to ignore them. That is a pity given the nearly constant contact we have with them. What if the floor could be innovated? What could it do for us that it doesn’t do today? ...

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Innovating with Task Unification and Social Media

Embracing social media and the myriad of Web 2.0 tools is more challenging than just setting up a Facebook account or adding a “Follow Me on Twitter” link. Organizations struggle with how to take advantage of the power of Web 2.0. Where do you start? How do you tie these new tools in with your current website? How do you ...

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