Author Archives: Drew Boyd

Innovation Perspectives – Predicting Innovations

This is the third of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘Thinking about the future: what big innovation do you expect within 10 years?’. Here is the next perspective in the series: by Drew Boyd My crystal ball is no better than others. Rather than predict innovations, I predict ...

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Tempting Innovation, Tainted Innovation

An idea stands a better chance of surviving if it is not attributed to the individual who conceived it. Otherwise, the idea carries with it all the baggage and perception of its owner, good or bad. During idea evaluation, people struggle separating their feelings about the creator from the idea itself. If they like the person, they like their idea… ...

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Simulating Innovation

People can improve their innovation skills by mentally simulating the use of innovation tools. Chip and Dan Heath in their book, “Made to Stick”, talk of the importance of mental simulation with problem solving as well as skill-building: “A review of thirty five studies featuring 3,214 participants showed that mental practice alone – sitting quietly, without moving, and picturing yourself ...

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Marketing Innovation – The Extreme Effort Tool

How do you create the most innovative TV commercials in the world? By using patterns embedded in other innovative commercials. Professor Jacob Goldenberg and his colleagues discovered that 89% of 200 award winning ads fall into a few simple, well-defined design structures. Their latest book, “Cracking the Ad Code,” defines eight of these structures and provides a step-by-step approach to ...

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Innovation Perspectives – Green Field Innovation

This is the fourth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments?’. Here is the next perspective in the series: by Drew Boyd Here are three green ...

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The Role of Business Schools in Innovation

“Innovation is and will always be a major driver of business and societal success, and business schools are doing much to foster innovation worldwide. The opportunities to do more to support innovation are many and the potential to create value is high.” The Association to Advance Collegiate Schools of Business (AACSB) released a new report, Business Schools on an Innovation ...

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You Need an Innovation Prosthetic

An innovation tool is a cognitive prosthetic that helps individuals and groups overcome their human limitations to innovate more capably. Just as an artificial limb or hearing aid compensates and augments a missing or impaired part of the body, a thinking tool does the same – it compensates and augments for a variety of cognitive deficiencies in all humans. Yet ...

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Education Spotlight – City University London

A survey from IBM’s Institute for Business Value shows that CEOs value one leadership competency above all others – creativity. It is therefore timely that the City University London formed its Centre for Creativity with a goal of becoming the UK leader in the teaching, research and transfer of creativity in professional practice, ranging from informatics and engineering to business ...

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The Voice of Serendipity

Many products are invented accidentally. Serendipity led to the microwave oven, corn flakes, Teflon®, penicillin, fireworks, Viagra®, chocolate chip cookies, and the most famous of all accidents…the Post-it® note. The problem with serendipity is it’s not predictable. It is not an innovation method one would count on for corporate growth. But there is value in serendipity if you can unlock ...

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Double Down – Two Innovation Templates in One Bite

Here is an example of two innovation templates in one product. The Double Down sandwich from KFC removes the traditional bread slice (demonstrating the template, Subtraction), and it assigns the additional job of “sandwiching” to the two slices of fried chicken (demonstrating the template, Task Unification). What I like about this idea is that it shows the power of innovation ...

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