Author Archives: Drew Boyd

Innovating Health Care with S.I.T.

(The LAB: August 2009) by Drew Boyd Health Care Reform, as the U.S. government sees it, promises lower costs, better access, and improved quality for all. Let’s apply a structured innovation method to health care to see if we can achieve some of these goals. For this month’s LAB, we will apply Systematic Inventive Thinking to the hospital discharge process. ...

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Innovation Perspectives – What/Why/When/How/Where/Who

This is the fourth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on The Importance of Innovation Strategy. Here is the next perspective in the series: by Drew Boyd I keep six honest serving-men(They taught me all I knew);Their names are What and Why and WhenAnd How and Where and Who. ...

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An Internet Innovation

Imagine a Web site that detects a visitor’s “thinking” style and “morphs” its look and feel to suit that visitor’s style? Professor Glen Urban and his colleagues at M.I.T. describe an approach in the Sloan Management Review article, “Morph the Web To Build Empathy, Trust and Sales.” They collaborated with BT Group, a UK telecom company, to create a Web ...

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Innovation – Automated

“To avoid the fate of alchemists, it is time we asked where we stand. Now, before we invest more time and money on the information-processing level, we should ask whether the protocols of human subjects and the programs so far produced suggest that computer language is appropriate for analyzing human behavior: Is an exhaustive analysis of human reason into rule-governed ...

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Innovation by Collaboration

People collaborate to innovate. But what about the other way around? Could a structured innovation approach be used to bring people closer together? In other words, collaboration becomes the endpoint and innovation becomes the means to that end? Collaboration is where two or more people or organizations work together in an intersection of common goals. Collaboration is seen as an ...

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Innovation Internships

Business schools and companies need to create more internships dedicated to innovation. Most MBA internships continue to focus on traditional core functions like marketing, finance, and strategy. A few schools have innovation internships, but they focus on the technical and design points-of-view. The mainstream, non-technical B-School programs are missing an opportunity. Innovation internships are a great way to infuse an ...

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