Author Archives: David Burkus

How to Brainstorm Properly

Brainstorming is one of the most over-used words in business today, maybe even most over-used in all organizations. Any time people are trying to come up with ideas, they call it brainstorming. And as a result, the techniques, rules, and methods of brainstorming are twisted and abused to where everyone seems to hate brainstorming and no one seems to be ...

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Why You Should Not Climb The Corporate Ladder

Do you think climbing the corporate ladder is the best chance for career success? Think again. One of the favorite studies I wrote about in Friend of a Friendis Adam Kleinbaum’s research on what he calls organizational misfits. We might think that the people that stick in one silo, stay in one lane, and slowly climb the corporate ladder get ...

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Why Your Creative Idea Isn’t All That Original (And That’s A Good Thing)

Here’s an uncomfortable truth: Your amazing, original idea—the one you swear is going to transform the world—is not all that original. At least not in the way that you think. And that doesn’t mean it’s not going to transform the world. We tend to think that outstanding creative works or amazing disruptive innovations sprang forth into the world wholly original ...

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