Author Archives: Braden Kelley

Interview – IdeaConnection CEO – Scott Wurtele

I had the opportunity to meet interview Scott Wurtele, CEO of IdeaConnection when he was down from Canada this week. I also had the opportunity to meet his lovely wife Wendy Wurtele, VP of Design for the company. They started IdeaConnection part-time a couple of years ago and began focusing on it full-time about eight months ago when they sold ...

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Trickle-Up Innovation

Trickle-Up Innovation is a topic you will hear more and more about. Innovations currently tend to be commercialized in the developed countries and then distributed in the developing world. Trickle-Up Innovation turns that model on its head by commercializing products or services in developing countries and then adapting them for the developed world. Trickle-Up Innovation does not displace the traditional ...

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Effective Conversational Marketing

Business Strategy Innovation just published a white paper to its web site on“Effective Conversational Marketing.” Here is an excerpt: “Introduction What is conversational marketing? Conversational marketing is relationship marketing for the social media age. Thinking about your marketing efforts in terms of a conversation changes the approach and better integrates social media. Relationships are something that are formed, but conversations ...

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Sixth Sense

You may have seen a video I posted about a wearable computer designed by some MIT students. I just came across a TED talk from Pattie Maes that explains the details of the innovation you saw in that video, while also showcasing more of what the technology is capable of and what the device costs to build with off the ...

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Twitter Search to Challenge Kumo and Google?

I came across an article on TechCrunch that got me thinking. I have been writing for a while now that the main functionality of Twitter, really is just a product feature that can and is being copied Facebook, Plaxo, Windows Live, and probably everyone else out there. For Twitter to survive they have to find a way to turn it ...

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Charlie Rose Interviews Evan Williams of Twitter

Charlie Rose interviews Evan Williams, CEO of Twitter about the service and its effect on Internet usage, and the future of the company. The most interesting point he makes is about how strong the developer community is, with at least 2,000 applications and growing, and how they plan to develop the service from a usefulness perspective. Will Twitter survive as ...

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Charlie Rose Interviews Reid Hoffman of LinkedIn

Charlie Rose interviews Reid Hoffman, CEO of LinkedIn about the future of technology and social networking, and discusses with him the differences between LinkedIn, Facebook, and MySpace. The most interesting point he makes is that while tolerance for risk and the ability to manage it are key skills for entrepreneurs, we are all entrepreneurs now. By that he means that ...

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Microsoft’s Vision for 2019

I found this video showing how Microsoft imagines we might interact with technology in the world in 2019, and I can’t say that I agree with what they find to be compelling real world uses for future technology. As I watched the video, I saw lots of things that were visually interesting but very little that would deliver increased productivity ...

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Is Crowdsourcing a Fad or a Foundational Element?

Much has been written about ‘crowdsourcing’ and the ‘wisdom of the crowd’ over the past couple of years, including “Crowdsourcing” by Jeff Howe – a contributing editor at Wired magazine, and “Wisdom of the Crowd” by James Surowiecki – a staff writer at The New Yorker. Crowdsourcing – “The act of taking a job traditionally performed by a designated agent ...

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