Author Archives: Braden Kelley

Follow the Leaders of Open Innovation and Crowdsourcing – Part One

Although there are simple and cost effective ways to jumpstart your efforts – for example, leveraging a company like InnoCentive to host prize-based challenges in order to rapidly find solutions to your most pressing problems – leading organizations that wish to truly embrace open innovation and crowdsourcing do so through careful planning. When seeking to engage external talent, one of the first of many questions you must first ask yourself is: Why are we doing this? What do we hope that external talent can achieve for us that our internal talent cannot (or should not) achieve, and how do we integrate the two together?

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Increasing Demand for a Third Place

As I look around the economic landscape in the United States and see a climate where not only home prices but also rents are falling in many geographies, especially as the results of an all-advised rental property construction boom become available. I find myself thinking that we are in the middle of a profound shift in the American reality.

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External Talent Strategies for a Global Talent Pool

The old way of winning the talent wars was to search for and hire the very best talent and keep them inside your own four walls by offering them competitive compensation, benefits, and perks. Your hope was that your talent is better than your competitors’ talent. But over the last couple of decades, companies have increasingly found that employees who pursue what they do with passion will outperform an employee with a gun to their head every time. Circuit City learned very publicly that people are not commodities and went out of business from treating them as if they were.

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Targeted Advertising While You Fly

For targeting purposes, the airlines know who purchased the ticket (likely their age (senior/adult/child), phone number, e-mail, address, zip code, how much they paid, the credit card they paid with, etc.). About frequent fliers they will also know how frequently they fly, their home airport, and maybe even whether they are traveling on business and for which company. So it would definitely be possible to design a system to target advertising in-flight. So why haven't they done it?

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The Politics of Innovation

An investigation into the role of politics in innovation. At the Bassetti Foundation for Responsible Innovation we have long been debating the links between innovation and politics. Last year the Foundation successfully lobbied for a change to the Statute of the Region of Lombardy in Italy so that local government would work to promote responsible innovation, in the belief that innovation excellence is by definition responsible innovation.

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Interview with Retired President X

I had lunch in 2009 with the recently-retired president of a multi-billion dollar company and had a great conversation about innovation, leadership, and culture. The insights are still relevant and he enjoys his private life so I won't be naming any names, but I will share some of the key insights and advice for innovators that came out of the conversation.

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