Author Archives: Mike Brown

Getting Ready for 2010 – Real Life Planning Successes

I’m a proponent of spreading strategic thinking broadly in a company and not readily handing off strategy development to outside parties exclusively. Yet I’ve been a part of many examples where an outside perspective helped move strategy development ahead much more quickly. Here are several examples you may be facing where it’s good to get outside expertise: Turning Talk Into ...

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What do you really mean?

Many (okay, let’s be real, nearly all) corporate visions, missions, values, BHAGs (you name it), sound alike. They either extol bland concepts (i.e., “our associates will be the best”) or meaningless ideas (i.e., “our human intellectual capital will leverage world-class synergies”). If you have boring or confusing strategic statements in your business, here’s an approach to correct it: ask the ...

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Personal Branding When You're 25 x 2

Thanks to a tweet from Richard Dedor, Chris Reaburn and I were last minute attendees at a Kansas City PRSA lunch session by Dan Schawbel based on his book “Me 2.0 – Build a Personal Brand to Achieve Career Success.” The talk was part of a career day for students interested in PR, so the average audience age was 20. ...

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How many years of experience do you have?

Several years ago, an HR professional passed along a piece of wisdom warranting consideration by anyone who works: Lots of people claim twenty years experience, when what they really have is one year of experience, twenty times over. Since that conversation, I’ve used her statement to gauge my career: What new skills, capabilities, and accomplishments have I demonstrated in the ...

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Innovation Perspectives – Operationally Smart Marketing

This is the fourth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on “What roles do engineers and marketers play in an innovation setting, and what conflicts can arise based on their perspectives and approaches?” Here is the next perspective in the series: by Mike Brown It’s natural for engineers and ...

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Can Brilliance be Borrowed?

I attended the KC Small Business “Think Bigger” luncheon recently when guest speaker David Kord Murray discussed his new book, “Borrowing Brilliance.” The tome covers 6 steps (defining, borrowing, combining, incubating, judging, and enhancing) to build from others’ ideas. While several people afterward expressed frustration with Murray’s presentation and demeanor (some of the frustrations were very justified), he shared a ...

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Forging Strong Research Relationships

Ten Things – The Foundation to a Strategic Research Relationship: Be a “thought partner” with us. This is a two-way street – we’ve got to treat you like one before you can do what it takes to become one. Your energy and passion for what you do (and your intellectual curiosity) need to be evident. Theres a difference between researchers ...

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A Creativity Manifesto

You’re creative at something…all of you.There’s something where you know therules, yet because of your passion,expertise, practice, inspiration, andingenuity, you gracefully dance around therules and create extraordinarythings that most others can’t inyour chosen area. That’s the feeling of creativity. Andit feels wonderful!!! Enjoy the feeling. Love the feeling.Let that feeling fuel you! And if you want, create thatsame feeling in ...

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Spice Up a Long-Term Relationship

We’re all likely involved in relationships tied to coaching, mentoring, or just plain supporting one another. They’re tremendously helpful in personal and business growth, yet at times, these relationships can become stale. What can you do if you find yourself in such a relationship? Here are four options to spice things up: 1. Add a Person I’ve been working out ...

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Can you ask a good question?

At the start of a recent conference call for an upcoming planning session, it was clear that I was expected to lead the discussion. That was my suspicion coming in, but with other responsibilities, there wasn’t a chance to prepare as I typically would. So after a brief introduction, all eyes and ears turned to me to start talking – ...

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