Author Archives: Mike Brown

Returning To Your Innovation Center

HBO ran a program on preparations by four-time NASCAR Nextel Cup Champion Jimmie Johnson and his team for racing in the 2010 Daytona 500 at Daytona International Speedway. At the first 2010 team meeting, Johnson’s crew chief Chad Knaus called the team’s attention to the bare walls in the meeting room. He highlighted the absence of all the awards and ...

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Two Biggest Mistakes in Social Media

What are the two biggest mistakes in social media marketing? 1. Believing everyone sees your content 2. Believing no one sees your content In the first instance, thinking you can simply dabble in social media and get lots of people to see what you’re saying doesn’t work. For nearly any traditional brand (and @shitmydadsays isn’t a typical brand) wanting to ...

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Do You Have a Creative Imbalance?

Being in the transportation industry (as I was) meant a lot of time spent thinking about balance, and not being too heavy inbound or outbound. In moving things (or people), the ideal state is the same number arriving and departing. If you’re too heavy outbound, it means you have lots of things going out, but very few coming in. Heavy ...

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Pretending to be a Customer

It’s a challenge to objectively examine your own website as if a prospect or customer seeking information would. There’s an approach you can follow to get ideas flowing though: Look at a direct competitor’s online presence, trying to shoot holes in it based on how a customer might view it. You should really be able to get into it by ...

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Who Should Be Driving Social Media?

The title topic came up recently on Twitter, as it had at a B2B social media roundtable late last year: Who should be doing social media strategy and implementation for a brand – organizationally and individually? My take is a strategic perspective is the foundation for a social media effort to build a sustaining impact. When it comes to questions ...

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Reserve Judgements

F. Scott Fitzgerald’s “The Great Gatsby” begins with its narrator, Nick Carraway, recounting his father’s admonition that not everyone in the world is provided the same advantages. The comment led to Nick’s inclination to “reserve all judgments,” a “habit that…opened up many curious natures” to him. This opening passage of “Gatsby” has shaped me dramatically. Amid growing up in an ...

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Live Out a Positive Life

My dad came back from Ed Foreman’s Successful Life Course in the mid 1980s with a new favorite word, “TERRIFIC!!!” as the all-the-time answer to the question, “How are you doing?” Back then, it was bothersome to me because it was clear he wasn’t always TERRIFIC. Years later after listening to some of Foreman’s tapes and seeing him live, I ...

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Help Others Recognize Their Talents

Chuck Dymer is a strategic mentor, having done more than any single person to help me understand lateral thinking processes and how integral they are to business success. You could say I’ve borrowed everything I know on innovation tools from watching Chuck do what he does so masterfully. After working with Chuck on various projects, he said to me, “You ...

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12 Steps to Grow Diversity in Your Personal Network

Look at your network now compared to last year. Have you dramatically expanded the number of people you can call or email and be reasonably sure you’ll get a response from them? And that doesn’t mean from loading up on contacts inside your company using the “People You May Know” feature on LinkedIn. A network gains value through diversity – ...

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Double the Fun – If You Follow the Rules!

Out and About Marketing by Mike Brown The Baskin Robbins Double Header Cone screams, “I came out of an innovation session!” That’s okay though because it appears from the outside-looking-in to have a solid customer experience-based strategic foundation. An ice cream cone allowing multiple flavors and formats side by side lets customers preferring cones experience them in a new, fun ...

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